Start with the exact variant
Match the model number, size, colour, storage and pack quantity. A lower price on a different configuration is not a like-for-like saving. If identifiers are missing, keep the offers separate.
Compare the delivered price
Check delivery charges, mandatory fees and taxes at the merchant checkout. We keep prices in their original currency. Currency conversion costs and import charges can change the total.
Read the return conditions
Find the return window, return shipping cost and any exclusions before ordering. A small saving may not be useful if returning an unsuitable item is expensive.
Check when the offer was updated
A feed price is a snapshot, not a reservation. Always confirm the final price and availability at the merchant. An old or expired offer should not inform your decision.
Keep a record
Save the merchant order confirmation and the terms that apply to your purchase. The merchant handles payment, delivery, returns and warranty questions.
Build a like-for-like shortlist
Write down the exact product identifier and the features you will actually use before opening several offers. Keep new, refurbished and used items in separate groups. Check what comes in the box: a charger, stand or accessory missing from one offer can change the comparison. If a listing does not make the condition or variant clear, ask the seller before treating it as equivalent.
Work through a simple example
Suppose the same item costs 40 plus 8 delivery at one store and 45 with delivery included at another. Before any additional charges, the second offer totals 45 rather than 48. This is an illustrative calculation, not a live offer. Apply only discounts you are eligible for, and keep any membership fee or minimum basket requirement visible rather than counting it as an unconditional saving.
Make the final check at checkout
Use the delivery address and payment method you intend to use before comparing the final totals. A promotional price may require a code, a subscription or a particular payment method. Read those conditions and decide whether you want the commitment. Keep a note of the return deadline and who pays return postage. If the total or the exact product changes, compare again before placing the order.